Jaguar Land Rover to launch an ‘Innovation Incubator’ project in Portland, Oregon to support further innovation in connected car and infotainment technologies. Jaguar Land Rover will now launch an ‘Innovation Incubator’ project in Portland, Oregon, to encourage, promote and support new software-based automotive technologies that are being developed by US technology start-ups. The focus will be on finding innovators who have great potential ideas, but need Jaguar Land Rover’s technical help to make these concepts a reality. The Innovation Incubator project begins in May 2015 with an outreach program to US universities. It will select around 120 start-up companies for Jaguar Land Rover to work with over the next decade.